Why do people join cults? - Janja Lalich


Why do people join cults? - Janja Lalich with tags ted, ted-ed, ted education, ted ed, janja lalich, globizco, cults, jim jones, jonestown, kool aid, drink the kool aid, religion, business, politics, therapy, ideology, heaven's gate, cultists, ritual, isolation, indoctrination, coersion

View full lesson: http://ed.ted.com/lessons/why-do-people-join-cults-janja-lalichToday, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology thats typically embodied in a charismatic leader. But what exactly differentiates cults from other groups and why do people join them? Janja Lalich describes how cults recruit and manipulate their members. Lesson by Janja Lalich, animation by Globizco.